Tailored Myth
Branding, Digital Marketing, Idea-Concept, Information Architecture, Logo Creation, Photo Consultant, Print, Research, UI Design, Website Implementation
Tailored Myth was created as a personal companion to discovering Greece in a completely new way.
The Brief
The concept behind the whole project was the creation of a company/website that would allow the user to create personalized luxury holidays in Greece in simple steps, while taking a picture of Greece and the experiences it can offer in addition to the well-known Greek tourism.
Solutions
Branding
The logo was the beginning of everything. The concept of it is a combination of two sub-concepts of the same object, with different use: The compass needle and the needle of sewing. These two objects are allegorically used to create a very strong connection to the object, that is to say vacation and adventure with the customization offered to the user. So, we have each destination indicated by the compass, being stitched to each individual’s individual.
UI Design
I was asked for very detailed wireframes for both desktop and mobile devices to eliminate possible doubts at an early stage.
Especially, the navigation concept, which was tested with interactive click dummies, was quite a challenge because of the huge amount of content that should have been neatly structured at this point.
Particular attention was paid to the final form in which the user is driven, in order to send few information which will describe the ideal holidays for him/her in Greece.
Results
Branding
Thematic Stories
Tailored Myth focus is the tailored element of every customer. So I started by separating the experiences which can be provided in different sections using respectively background videos.
A small peak
"Start Tailoring" custom form
Tailored Myth has to understand every customers needs and send a specific custom offer, by using one form. We carefully analyzed the elements we should use in order to accomplish this.
Idea & Concept
Information Architecture
Website Implementation
Research
Branding & Identity
UI Design
Making New Friends
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