LOGO & BRANDING

Every project is different, but in this case, I worked on the logo after the web design work was in place. Sometimes I find that working in this way allows the company look and feel to evolve without being constrained by a pre-existing logo, set of colours or typography, that might not be based on the experience of working with companies actual ‘content’. The logo can then be created with guidance from a body of work in place that is based concisely on what the company does and it’s messaging.

WEBSITE

The website needed to be a relatively simple set of marketing pages to explain Norder’s solutions and services at a high-level.
I used different tones of the main branding colours of magenda and white-black through the site, mixed with large areas of green space to hopefully create an easy to use, balanced and informative experience.