LEFU is an exciting leather and eco-aware fur Etsy shop. Kind for a startup for us back in the days. After 3 years we’ve operated on Etsy with products which proved difficult to sale, I was time for new approach a total reboot in some areas. New branding, new setup of the online shop, new photo shooting and new ways to increase sales and establish new coperations.
I have worked extensively in developing the brand and its marketing strategy, customer service, achieving a strong number of sales for a limited number of products, while also building a network of loyal customers and wholesalers (byers and sellers).

Project still going with great results!