Karnell Lift
Information Architecture, Photo Consultant, Research, UI Design, Website Implementation
Complete Services in elevators & special lifting structures
The Brief
After many years of dominating in elevators area here in Athens, Karnell Lift team decided to create a new website. They actually asked more than a classic website, they wanted to use it as a tool in order to inform their visitors with news and updates from their business area and not only.
The Challenge
To give a modern look in a website that has to do with elevator services. According to competitors and public opinion, it’s a service that no one’s looking online and goes mouth to mouth.
Project Duration
January 2019 – March 2019
Solutions
Research
The process started with a secondary research on the specific industry area, in order to check their competition and trends. I wanted to break the line of their mostly conservative area and create something much more modern. Karnell’s Lift team were really opened to any suggestion so it was really fun to create what I had in mind.
I contucted a small survey in 3 personas which showed that users wanted more tangible information such as service packages and what they include.
UI Design
The design was relied on company’s branding. The logo has the to “l” in an italic form, something that represent the up and down lift. That was the element I worked with and represent in many parts of the website. Good quality photos was a must in order to keep a clean and professional look.
UI Design
A small peak
Research
UI Design
Information Architecture
Website Implementation
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