Evedima
Branding, Information Architecture, Logo Creation, Research, UI Design, Website Implementation
EVEDIMA is a group of fanatic supporters of green energy throughout Europe, providing micromobility services, for car sharing and micromobility fleets.
The Brief
Companies offering micromobility services have grown globally in recent years. This is also the subject of the Germany-based EVEDIMA. Their purpose was to create a branding from scratch, with the aim of communicating their services as simply and comprehensibly as possible.
The Challenge
To make the user understand the specific fiels of services as easily as possible and at the same time present all the necessary information.
Project Duration
February 2021 – May 2021
Solutions
Research
The brief I was given was detailed, however research was needed to dive even deeper into the specific subject and understand exactly what they offer. In such situations, I always start from the competition, gathering information about what everyone is doing, good or bad, analyzing the data and comparing it to my customer’s services, I come up with the best possible solution.
Branding
My client had already pre-decided on the color scheme, which I would say was a good start. He wanted something simple, understandable, communicative and at the same time modern.
Combining the location point with the plug symbol was the simplest and most understandable solution, on which to base the whole branding.
UI Design
As already mentioned, a simple understandable website was requested. Since the information to be presented was small and SEO was not a major concern, the one page website was the solution. In combination with the creation of custom icons and illustrations, I could convey the message of EVEDIMA and create a comprehensive image of its services at the same time
Branding
Custom Graphic Elements
I designed custom graphic elements that fulfil the whole branding of EVEDIMA, besides the website.
UI Design
Research
Branding & Identity
UI Design
Information Architecture
Website Implementation
Making New Friends
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